000			01293cam a2200277 a 4500
003			0
005			20250506134055.0
008			0
020			_a9780136107064 (casebound : alk. paper)
020			_a0136107060 (casebound : alk. paper)
020			_a9780132465496 (IE)
020			_a0132465493 (IE)
040			_c0
050	0	0	_aHF 5415.135 _bKER
100	1		_aKerin, Roger A.
245	1	0	_aStrategic marketing problems : _bcases and comments /
250			_a12th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010.
300			_axi, 708 pages : _bIllustrations, maps ;
500			_aInclude index.
505	0		_aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650		0	_aMarketing - decision making - case studies.
650		0	_aMarketing – management - case studies.
700	1		_aPeterson, Robert A.
942			_cBK _2lcc
999			_c927 _d927