| 000 | 00734cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c928 _d928 |
||
| 020 | _a9780324788617 (Paper back) | ||
| 020 | _a0324788614 | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bZIK |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 | _aExploring marketing research / |
| 250 | _a10th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western, Cengage Learning, _cc2010. |
||
| 300 |
_axxii, 714 pages : _bIllustrations ; |
||
| 500 | _aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring). Includes index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing research – computer network resources. | |
| 650 | 0 | _aMarketing research – study and teaching. | |
| 700 | 1 | _aBabin, Barry J. | |
| 942 | _cBK | ||