| 000 | 00457cam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c931 _d931 |
||
| 020 | _a9781292092621 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bKOT |
| 100 | _aKotler, Philip | ||
| 245 | 0 | 0 |
_aMarketing management / _b |
| 250 | _a15th global ed. | ||
| 260 |
_aBoston ; _bPearson, _c2016. |
||
| 300 |
_axxvi, 714 pages : _bIllustrations ; |
||
| 500 | _aIncludes appendix and glossary | ||
| 650 | 0 | _aMarketing – management. | |
| 700 | 1 | _aKeller, Kelvin Lane | |
| 942 | _cBK | ||