| 000 | 00493cas a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c940 _d940 |
||
| 020 | _a9780176502522 | ||
| 050 | 0 | 0 |
_aHF 5415 _bMAR |
| 100 | _aLamb, Charles W. | ||
| 245 | 0 | 0 | _aMKTG / |
| 250 | _aCanadian ed. | ||
| 260 |
_aToronto, Ontario : _cc2010 |
||
| 300 | _axviii, 318 pages : | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing. _aMarketing - textbooks. _aMarketing - management. |
|
| 700 | _aHair, Joseph F. | ||
| 700 | _aMcDaniel, Carl. | ||
| 700 | _aKapoor, Harish | ||
| 942 | _cBK | ||