| 000 | 00584pam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c941 _d941 |
||
| 020 | _a9780070171008 | ||
| 050 | 0 | 0 |
_aHF 5415.33 _bHAW |
| 100 | 1 | _aHawkins, Del L. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _McGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axxii, 778 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aConsumer behavior -- United States. | |
| 650 | 0 |
_aMarket surveys -- United States. _aConsumer behavior - United States – case studies. |
|
| 700 | 1 | _aMothersbaugh, David L. | |
| 942 | _cBK | ||