000 00437cam a2200169 a 4500
999 _c946
_d946
020 _a 9781111221928
050 0 0 _aHF 5415
_bMCD
100 1 _aMcDaniel Carl.
245 1 0 _aMarketing essentials /
260 _aAustralia :
_bSouth-Western College Pub.,
_cc2012.
300 _axxiii, 648 pages :
500 _aincludes index.
650 0 _aMarketing - management.
700 1 _aLamb, Charles W.
700 1 _aHair, Joseph F.
942 _cBK