| 000 | 00507cam a22001694a 4500 | ||
|---|---|---|---|
| 999 |
_c948 _d948 |
||
| 020 | _a9780136085430 (casebound : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bMAL |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson, _cc2010. |
||
| 300 |
_axxxi, 897 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing research - methodology. | |
| 942 | _cBK | ||