| 000 | 00527cam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c949 _d949 |
||
| 020 | _a9780071267816(alk. paper) | ||
| 020 | _a0071267816 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.3 _bPET |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 | _aConsumer behavior & marketing strategy / |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axix, 554 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aOlson, Jerry C. | |
| 942 | _cBK | ||