000 00527cam a2200193 a 4500
999 _c949
_d949
020 _a9780071267816(alk. paper)
020 _a0071267816 (alk. paper)
050 0 0 _aHF 5415.3
_bPET
100 1 _aPeter, J. Paul.
245 1 0 _aConsumer behavior & marketing strategy /
250 _a9th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_cc2010.
300 _axix, 554 pages :
_bIllustrations ;
500 _aIncludes index.
650 0 _aConsumer behavior.
650 0 _aMarketing.
700 1 _aOlson, Jerry C.
942 _cBK