000			00590cam a2200205 a 4500
999			_c950 _d950
020			_a9781849204651 (alk. paper)
020			_a9781849204668 (pbk. : alk. paper)
050	0	0	_aHF 5415 _bMAR
245	0	0	_aMarketing theory : _ba student text /
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _cc2010.
300			_axvii, 428 pages : _bIllustrations ;
500			_aPrevious ed.: 2000. Includes index.
650		0	_aMarketing.
650		0	_a Marketing - history.
650		0	_aMarketing - philosophy.
700	1		_aBaker, Michael J.,
700	1		_aSaren, Michael.
942			_cBK