| 000 | 00721cam a22002055i 4500 | ||
|---|---|---|---|
| 999 |
_c953 _d953 |
||
| 020 | _a978128543632 (Student edition.) | ||
| 050 |
_aHF 5415 _bLAM |
||
| 100 | 1 | _aLamb, Charles W., | |
| 245 | 1 | 0 | _aMKTG 8 / |
| 250 | _aStudent edition. | ||
| 300 |
_axiii, 420 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 500 | _aIncludes endnotes. | ||
| 505 | 0 | _apart 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 | _aMarketing - textbooks. | |
| 700 | 1 | _aHair, Joseph F., | |
| 700 | 1 | _aMcDaniel, Carl, | |
| 942 | _cBK | ||