000			00469cam a2200169 a 4500
999			_c959 _d959
020			_a9780073404820 (alk. paper)
020			_a0073404829 (alk. paper)
050	0	0	_aHF 5415.2 _bESS
245	0	0	_aEssentials of marketing research /
250			_a2nd ed.
260			_aNew York, NY : _bMcGraw-Hill Irwin, _cc2010.
300			_axvii, 398 pages : _bIllustrations ;
500			_aIncludes index.
650		0	_aMarketing research.
700	1		_aHair, Joseph F.
942			_cBK