000			01144cam a2200181 a 4500
999			_c960 _d960
020			_a9780135078228 (pbk. : alk. paper)
050	0	0	_aHF 5415.2 _bBUR
100	1		_aBurns, Alvin C.
245	1	0	_aBasic marketing research : _busing Microsoft Excel data analysis /
250			_a3rd ed.
260			_aBoston : _bPrentice Hall, _cc2012.
300			_axxii, 391 pages : _bCol. illustrations ;
500			_aIncludes index.
505	0		_aAn introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
650		0	_aMarketing research.
700	1		_aBush, Ronald F.
942			_cBK