000			01835cam a22002054a 4500
999			_c997 _d997
020			_a9780135030318
020			_a0135030315
050	0	0	_aHD 62.7 _bMAR
100	1		_aMariotti, Steve.
245	1	0	_aEntrepreneurship & small business management /
250			_a1st ed.
260			_aBoston : _bPrentice Hall, _cc2012.
300			_axxxiii, 702 pages : _bIllustrations ;
500			_aInclude appendix and index.
505	0		_aUnit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
650		0	_aSmall business - management.
650		0	_aEntrepreneurship.
700	1		_aGlackin, Caroline.
942			_cBK