Entrepreneurial alliances /
Reuer, J. J.
Entrepreneurial alliances / - Upper Saddle River, N.J. : Prentice Hall, c2011. - xix, 196 pages : Illustrations ; - Prentice Hall entrepreneurship series, .
Includes index.
Introduction to entrepreneurial alliances -- Motives for entrepreneurial alliances -- Alliance governance -- Finding the right partner -- Negotiating entrepreneurial alliances -- Executing entrepreneurial alliances -- Multiparty alliances and alliance portfolios -- Cultivating alliance management capabilities -- Performance evaluation of entrepreneurial alliances.
9780136156369 (alk. paper) 0136156363 (alk. paper)
Strategic alliances (business)
Entrepreneurship.
HD 69 / REU
Entrepreneurial alliances / - Upper Saddle River, N.J. : Prentice Hall, c2011. - xix, 196 pages : Illustrations ; - Prentice Hall entrepreneurship series, .
Includes index.
Introduction to entrepreneurial alliances -- Motives for entrepreneurial alliances -- Alliance governance -- Finding the right partner -- Negotiating entrepreneurial alliances -- Executing entrepreneurial alliances -- Multiparty alliances and alliance portfolios -- Cultivating alliance management capabilities -- Performance evaluation of entrepreneurial alliances.
9780136156369 (alk. paper) 0136156363 (alk. paper)
Strategic alliances (business)
Entrepreneurship.
HD 69 / REU