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Marketing theory : a student text /

Marketing theory : a student text / - 3rd. - Los Angeles : SAGE, c2016 - xix, 520 pages : Illustrations ;

Includes index

ISBN: 9781473904002 1473904005 9781473904019 1473904013

Subjects--Topical Terms:
Marketing - philosophy
Marketing - history
History

LC Class. No.: HF 5415 / MAR

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