Marketing /
Etzel, Michael J.
Marketing / - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - xxi, 650 pages : Illustrations ; - McGraw-Hill series in marketing, .
Includes index.
0072526505 (alk. paper) 0071214550 (international : alk. paper)
Marketing.
HF 5415 / ETZ
Marketing / - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - xxi, 650 pages : Illustrations ; - McGraw-Hill series in marketing, .
Includes index.
0072526505 (alk. paper) 0071214550 (international : alk. paper)
Marketing.
HF 5415 / ETZ