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Marketing today : successes, failures, and turnarounds /

Clark, John B.

Marketing today : successes, failures, and turnarounds / - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1990. - xvii, 238 pages : Illustrations ;

ISBN: 0135589665 :

Subjects--Topical Terms:
Marketing - United States - case studies.
Success in business - United States - case studies.
Business failures - United States - case studies.
Corporate turnarounds - United States - case studies.

LC Class. No.: HF 5415.1 / CLA

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