Marketing today : (Record no. 2107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135589665 : |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 |
| Item number | CLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clark, John B. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing today : |
| Remainder of title | successes, failures, and turnarounds / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 238 pages : |
| Other physical details | Illustrations ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - United States - case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Success in business - United States - case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business failures - United States - case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Corporate turnarounds - United States - case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2006-02-02 | Purchase | HF 5415.1 CLA | 45003 | Book |