Normal view MARC view ISBD view

Consumer behavior and marketing strategy /

Peter, J. Paul.

Consumer behavior and marketing strategy / - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 pages : Illustrations ;

Includes index.

ISBN: 0073529850 (alk. paper) 9780073529851

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF 5415.3 / PET

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)