Consumer behavior and marketing strategy / (Record no. 2114)

MARC details
000 -LEADER
fixed length control field 00762cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0073529850 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073529851
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.3
Item number PET
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Boston :
Name of publisher McGraw-Hill/Irwin,
Year of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 555 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2015-03-31 Purchase HF 5415.3 PET 64339 Book

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