Basic marketing : a global-managerial approach /
Perreault, William D.
Basic marketing : a global-managerial approach / - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 792 pages : Illustrations ; - McGraw-Hill/Irwin series in marketing, .
McCarthy's name appears first on the earlier edition. Includes index.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
Marketing - management.
HF 5415.13 / PER
Basic marketing : a global-managerial approach / - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 792 pages : Illustrations ; - McGraw-Hill/Irwin series in marketing, .
McCarthy's name appears first on the earlier edition. Includes index.
0072525231 (alk. paper : hbk.) 9780072947038 (hbk.)
Marketing - management.
HF 5415.13 / PER