Basic marketing : a global-managerial approach /

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 792 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main		Available
Book	GIMPA Main Reference Section	HF 5415.13 PER (Browse shelf(Opens below))	Available		48060

McCarthy's name appears first on the earlier edition.

Includes index.

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