Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / - 6th ed. - Boston : McGraw-Hill Irwin, c2008. - xx, 346 pages: Illustrations ;
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. Includes index.
9780073529899 (alk. paper) 0073529893 (alk. paper)
Marketing - management.
HF 5415.13 / WAL
Marketing strategy : a decision-focused approach / - 6th ed. - Boston : McGraw-Hill Irwin, c2008. - xx, 346 pages: Illustrations ;
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. Includes index.
9780073529899 (alk. paper) 0073529893 (alk. paper)
Marketing - management.
HF 5415.13 / WAL