Marketing strategy : (Record no. 2130)

MARC details
000 -LEADER
fixed length control field 00782cam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529899 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073529893 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number WAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 346 pages:
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2003-03-25 Purchase   HF 5415.13 WAL 59618 2022-12-08 2022-12-08 Book

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