Essentials of marketing research /
Kumar, V.
Essentials of marketing research / - 2nd ed. - New York : John Wiley & Sons, Inc., c2002. - xix, 553 pages : Illustrations ;
Includes index.
047141235X (pbk. : alk. paper)
Marketing research.
HF 5415.2 / KUM
Essentials of marketing research / - 2nd ed. - New York : John Wiley & Sons, Inc., c2002. - xix, 553 pages : Illustrations ;
Includes index.
047141235X (pbk. : alk. paper)
Marketing research.
HF 5415.2 / KUM