Essentials of marketing research / (Record no. 2140)

MARC details
000 -LEADER
fixed length control field 00641cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235X (pbk. : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number KUM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 553 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley036/2001026850.html">http://www.loc.gov/catdir/description/wiley036/2001026850.html</a>
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/onix07/2001026850.html">http://www.loc.gov/catdir/toc/onix07/2001026850.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2010-05-21 Purchase   HF 5415.2 KUM 56432 2022-12-09 2023-02-23 Book

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