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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. - viii, 696 pages : Illustrations ;

Includes index.

ISBN: 0131421840

Subjects--Topical Terms:
Marketing - decision making - case studies.
Marketing - management - case studies.

LC Class. No.: HF 5415.135 / KER

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