Strategic marketing problems : (Record no. 2141)

MARC details
000 -LEADER
fixed length control field 00565cam a22001814a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131421840
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.135
Item number KER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 696 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - decision making - case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - management - case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
      GIMPA Main GIMPA Main Reference Section 2014-07-14 Purchase   HF 5415.135 KER 60145 2022-12-09 2022-12-09 Book  
      GIMPA Main GIMPA Main General Stack 2023-08-16 Donation   HF 5415.135 KER 69645 2023-10-30 2023-10-30 Book Library of Congress Classification

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