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Classic failures in product marketing : marketing principles violations and how to avoid them /

Hendon, Donald W.

Classic failures in product marketing : marketing principles violations and how to avoid them / - Lincolnwood, Ill., USA : NTC Business Books, 1992. - 205 pages :

Originally published: New York : Quorum Books, 1989. Includes index.

ISBN: 0844234583

Subjects--Topical Terms:
Product management.
Business failures - United States.
Marketing - United States.
New products - United States.

LC Class. No.: HF 5415.15 / HEN

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