Classic failures in product marketing : (Record no. 2245)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844234583 |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.15 |
| Item number | HEN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hendon, Donald W. |
| 245 10 - TITLE STATEMENT | |
| Title | Classic failures in product marketing : |
| Remainder of title | marketing principles violations and how to avoid them / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Lincolnwood, Ill., USA : |
| Name of publisher | NTC Business Books, |
| Year of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 205 pages : |
| 500 ## - GENERAL NOTE | |
| General note | Originally published: New York : Quorum Books, 1989. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business failures - United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products - United States. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/mh041/92001183.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2006-01-30 | Purchase | HF 5415.15 HEN | 44826 | Book |