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Cases in advertising and promotion management /

Quelch, John A.

Cases in advertising and promotion management / - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - xiii, 746 pages : Illustrations ;

Includes index.

ISBN: 0256122725

Subjects--Topical Terms:
Advertising - case studies.
Sales promotion - case studies.

LC Class. No.: HF 5823 / QUE

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