Cases in advertising and promotion management / (Record no. 2265)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511pam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256122725 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | QUE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and promotion management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Burr Ridge, Ill. : |
| Name of publisher | Irwin, |
| Year of publication | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 746 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion - case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 1997-04-30 | Purchase | HF 5823 QUE | 34447 | Book |