Truth, lies, and advertising : the art of account planning /
Steel, Jon.
Truth, lies, and advertising : the art of account planning / - New York : John Wiley & Sons, Inc., c1998. - xix, 298 pages : Illustrations ; - Adweek books, .
Includes index.
0471189626 (cloth : alk. paper)
Advertising campaigns - United States - planning.
Advertising - United States.
Advertising agencies - customer services - United States.
HF 5837 / STE
Truth, lies, and advertising : the art of account planning / - New York : John Wiley & Sons, Inc., c1998. - xix, 298 pages : Illustrations ; - Adweek books, .
Includes index.
0471189626 (cloth : alk. paper)
Advertising campaigns - United States - planning.
Advertising - United States.
Advertising agencies - customer services - United States.
HF 5837 / STE