Truth, lies, and advertising : (Record no. 2266)

MARC details
000 -LEADER
fixed length control field 00833cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471189626 (cloth : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5837
Item number STE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Steel, Jon.
245 10 - TITLE STATEMENT
Title Truth, lies, and advertising :
Remainder of title the art of account planning /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New York :
Name of publisher John Wiley & Sons, Inc.,
Year of publication c1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 298 pages :
Other physical details Illustrations ;
490 ## - SERIES STATEMENT
Series statement Adweek books,
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising campaigns - United States - planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising - United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising agencies - customer services - United States.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley042/97040334.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley033/97040334.html
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/onix04/97040334.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2006-01-30 Purchase HF 5837 STE 44888 Book

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