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Services marketing : people, technology, strategy /

Wirtz, Jochen.

Services marketing : people, technology, strategy / - 8th ed. - New Jersey : World Scientific Publishing Co. Inc., c2016. - xvii, 783 pages : Illustrations ;

Includes index.

ISBN: 9781944659004 (hardcover) 9781944659011 (pbk.)

Subjects--Topical Terms:
Marketing - management.
Professions - marketing.
Service industries - marketing.
Customer services - marketing.

LC Class. No.: HF 5415.13 / WIR

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