Services marketing : (Record no. 337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688cam a22002178i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781944659004 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781944659011 (pbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | WIR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people, technology, strategy / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Jersey : |
| Name of publisher | World Scientific Publishing Co. Inc., |
| Year of publication | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 783 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Professions - marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries - marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services - marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | General Stack | 2020-11-04 | Purchase | HF 5415.13 WIR | 69044 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2018-09-27 | Purchase | HF 5415.13 WIR | 67833 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2018-09-27 | Purchase | HF 5415.13 WIR | 67835 | Book | |||
| GIMPA Main | GIMPA Main | Reference Section | 2018-09-27 | Purchase | HF 5415.13 WIR | 67834 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2018-09-27 | Purchase | HF 5415.13 WIR | 67832 | Book | |||
| GIMPA Main | Kumasi Campus | General Stack | 2020-11-04 | Purchase | HF 5415.13 WIR | 69045 | Book | |||
| GIMPA Main | Kumasi Campus | General Stack | 2020-11-04 | Purchase | HF 5415.13 WIR | 69046 | Book | |||
| GIMPA Main | Kumasi Campus | General Stack | 2020-11-04 | Purchase | HF 5415.13 WIR | 69047 | Book |