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Basic Marketing : A Global Managerial Approach .

Shapiro, Stanley J. Wong, Kenneth.

Basic Marketing : A Global Managerial Approach . - 10th ed. - Toronto : McGraw-Hill Ryerson, c2001. - xix, 807 pages: Illustration;

Includes bibliographical references and index.

ISBN: 0070887292 9780070887299

Subjects--Topical Terms:
Marketing-management.

LC Class. No.: HF 5414.13 / MAR

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