Basic Marketing : (Record no. 3575)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00529namaa2200181M 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070887292 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070887299 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414.13 |
| Item number | MAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley J. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wong, Kenneth. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | A Global Managerial Approach . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Toronto : |
| Name of publisher | McGraw-Hill Ryerson, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 807 pages: |
| Other physical details | Illustration; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2023-08-17 | Donation | HF 5414.13 MAR | 69664 | Book |