Marketing management /
Marketing management /
- 14th ed.
- Toronto : Pearson ; c2013
- xxviii, 715 pages : Illustrated ;
Includes index.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
9780132161077 0132161079 0132063972 9780132063975
Marketing-Europe-Management.
HF 5415.13 / MAR
Includes index.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
9780132161077 0132161079 0132063972 9780132063975
Marketing-Europe-Management.
HF 5415.13 / MAR