Marketing management / (Record no. 3579)

MARC details
000 -LEADER
fixed length control field 00867cam a2200241Mi 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132161077
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132161079
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132063972
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132063975
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number MAR
245 10 - TITLE STATEMENT
Title Marketing management /
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Toronto :
Name of publisher Pearson ;
Year of publication c2013
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxviii, 715 pages :
Other physical details Illustrated ;
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing-Europe-Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sivaramakrishnan, Subramanian,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cunningham, Peggy H.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2023-08-17 Donation HF 541.13 MAR 69679 Book

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