A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / - 14th ed. - New York, NY : McGraw-Hill Education, c 2013. - xvii, 269 pages : Illustrations ;
Includes index.
Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
9780077861063 007786106X
Marketing - management.
HF 5415.13 / PET
A preface to marketing management / - 14th ed. - New York, NY : McGraw-Hill Education, c 2013. - xvii, 269 pages : Illustrations ;
Includes index.
Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.
9780077861063 007786106X
Marketing - management.
HF 5415.13 / PET