A preface to marketing management / (Record no. 361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077861063 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007786106X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | PET |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 12 - TITLE STATEMENT | |
| Title | A preface to marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 269 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | General Stack | 2016-02-26 | Purchase | HF 5415.13 PET | 67343 | 2021-01-25 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-26 | Purchase | HF 5415.13 PET | 67345 | 2022-07-28 | 2022-07-28 | Book | ||||
| GIMPA Main | GIMPA Main | Reference Section | 2018-01-26 | Purchase | HF 5415.13 PET | 67344 | 2022-07-28 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-26 | Purchase | HF 5415.13 PET | 67346 | 2022-07-28 | 2023-02-23 | Book |