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Marketing : principles & perspectives /

Bearden, William O.

Marketing : principles & perspectives / - 3rd ed. - Boston : McGraw-Hill Irwin, c2001. - xviii, 696 p. ; ill

ISBN: 0072322977 9780072322972

Subjects--Topical Terms:
M�arqueting.

LC Class. No.: HF 5415.1 / BEA

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