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Marketing management: a strategic decision-making approach

Mullins, John, W.

Marketing management: a strategic decision-making approach - 8th ed. - Singapore: McGraw Hill, 2013. - vii, 574 pages: Illustrations;

includes index

ISBN: 9780071326377 0071326375

Subjects--Topical Terms:
Applied marketing
Marketing
management
marketing
Marketing--Management.
Marketing.

LC Class. No.: HF 5415 / MUL

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