Marketing management: (Record no. 4128)

MARC details
000 -LEADER
fixed length control field 00667cam a22002537c 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071326377
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071326375
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number MUL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John, W.
245 10 - TITLE STATEMENT
Title Marketing management:
Remainder of title a strategic decision-making approach
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Singapore:
Name of publisher McGraw Hill,
Year of publication 2013.
300 ## - PHYSICAL DESCRIPTION
Number of Pages vii, 574 pages:
Other physical details Illustrations;
500 ## - GENERAL NOTE
General note includes index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Applied marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term management
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.,
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text download ebook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2024-06-12 Donation HF 5415 MUL 69754 Book

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