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Competing for choice : developing winning brand strategies /

Finskud, Lars.

Competing for choice : developing winning brand strategies / - 1st South Asian ed. - London : Vola Press, 2003. - 104 pages : Illustrations ;

ISBN: 9780954532819 0954532813

Subjects--Topical Terms:
Advertising - brand name products.
Branding (Marketing).
Advertising.
Consumers' preferences.

LC Class. No.: HF 6161 / FIN

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