Competing for choice : (Record no. 595)

MARC details
000 -LEADER
fixed length control field 00550cam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780954532819
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0954532813
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 6161
Item number FIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Finskud, Lars.
245 10 - TITLE STATEMENT
Title Competing for choice :
Remainder of title developing winning brand strategies /
250 ## - EDITION STATEMENT
Edition statement 1st South Asian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Vola Press,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 104 pages :
Other physical details Illustrations ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising - brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main Kumasi Campus General Stack 2008-12-18 Purchase   HF 6161 FIN 56145 2021-08-03 2021-08-03 Book

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