Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property /

Ryder, Rodney D.

Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property / - Delhi : Macmillan India Ltd., 2006. - xx, 392 pages : Illustrations;

Includes index.

On the legal protection of brands from copying, counterfeiting, and unfair competition.

1403930120


Trademarks - law and legislation - India.
Advertising - brand name products - India.

KNS 1160.5 / RYD

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