Trademarks, advertising and brand protection : (Record no. 606)

MARC details
000 -LEADER
fixed length control field 00660cam a22001694a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403930120
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number KNS 1160.5
Item number RYD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ryder, Rodney D.
245 10 - TITLE STATEMENT
Title Trademarks, advertising and brand protection :
Remainder of title a manual for organisations and individuals managing intellectual property /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Macmillan India Ltd.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 392 pages :
Other physical details Illustrations;
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. On the legal protection of brands from copying, counterfeiting, and unfair competition.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks - law and legislation - India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising - brand name products - India.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main Law Library General Stack 2007-11-02 Purchase   KNS 1160.5 RYD 52111 2021-08-06 2021-08-06 Book

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