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Principles of direct and database marketing /

Tapp, Alan.

Principles of direct and database marketing / - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, c2005. - vii, 489 pages : Illustrations ;

Includes index.

ISBN: 0273683551 9780273683551

Subjects--Topical Terms:
Marketing - management.
Marketing direct.
Marketing.
Marketing management.

LC Class. No.: HF 5415.126 / TAP

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